*Alley Cat New Album Release Party “Dancehall Knowledge Vol. 2”*

Imperial Productions is proud to present the brand new release of “Dancehall Knowledge Vol. 2” from reggae artist Alley Cat. Tuesday, March 22 marks the day that the music industry will be re-introduced to the sounds of an artist that has no limit. South Florida has been chosen to be the place of celebration for the release with a star-studded launch party on April 16, 2011 inside Ft. Lauderdale’s exquisite Caribbean venue BLU LAGOON’S. ( 7529 West Oakland Park Blvd Lauderhill, FL 33319)

The prolific and knowledgeable message that Alley Cat portrays on this album is sure to open up the minds of the masses, and would make anyone seriously think about life and themselves. Alley Cat produced and wrote the entire album under his Imperial Productions label, and maintained his edgy lyrics and style. But found a way to fuse various types of elements and created an album that surpassed the title of just another Dancehall album. From beginning to end "Dancehall Knowledge" transitions from One Drop Reggae, to Pop music, then to R&B music, and back to Dancehall music.

The album is jammed pack with educational and uplifting topics that are relevant in today’s world. Track such as “The Big Picture” highlights the individuals that will deliberately hold you back from progressing in life, and Alley Cat also talks about how to avoid them. “We Won’t Forget You” is a song that makes you happy and sad at the same time, it commemorates the friends & family that has passed away and encourages people to celebrate their loved one’s life. And the ladies won’t have to look too far to find the Alley Cat they've grown to love, “Bruck Out” is the ultimate song for a woman with high self-esteem and she knows she is the best at what she does. Carribbean News Weekly said, "Alley Cat has a potential smash hit on his new album with the featured single "Bruck Out." His most personal song on this record is “Nevaeh,” which reflects the love that Alley Cat has for his daughter and wanted to make a song that represented all the daughters around the world. As an artistAlley Cat recognizes the changes that’s taking place in Caribbean music and wants his fans to get what they all been waiting for.  

About Alley Cat

Alley Cat is not your average Dancehall artist, nor should he be considered as only a “Dancehall” artists. The one word used to best describe this Producer/ Songwriter/ Artist is, diversity, because he can transition in to an R&B artist, a Roots/Reggae artist, or a Dancehall artist in a split second,and makes each beat on his own. He’s best known for some of his earlier work he did in the late 90’s early 2000’s. His journey goes far, but it all began on the by ways and side streets of Kingston.From childhood, Alley Cat would prowl the inner city, familiarizing himself with the lanes and back alleys, thus earning his name. The journey would continue through the classrooms at Kingston College, and the gauntlet of Tivoli Courts’ "Sideline" (a Gong type show) and then through the gates of Penthouse Studio.Alley Cat went on to have several hit singles and has been featured on tracks with some of Reggae's best artists. As a producer Alley Cat has made beats for artists such as, Movado, Monster Empire, Harry Toddler, Crisintie, Queen Ifrica, Tony Rebel, Lutan Fiyah, Mitch, Terry Ganzie , Fiona and Gentleman from Germany. Alley Cat has been on a hiatus for some time, but he’s ready to re-claim his spot, and “Dancehall Knowledge Vol. 2” will make that goal easy to accomplish.

Album Information

Artist: Alley Cat
Label: Imperial Productions, Inc
Album Title: Dancehall Knowledge Vol. 2
Release Date: Tues. March 22, 2011 (Digitally) / April 14, 2011 (Physically)

Album Release Party Information

Date: April 16, 2011
Venue: Blu Lagoons- 7529 West Oakland Park Blvd Lauderhill, FL 33319
Media Contact: Naisha Nicholas - Urban Relations PR
Contact: (954)634-2706 or urbanrelations.pr@gmail.com